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We believe that you can’t be all things to all people.


Being Better for Kids…

We will be the best choice for serving the needs of Child Care market so we can honor God and make a better world for kids everywhere.

Who We Are

PureFUN! is a specialty distributor serving only the Child Care market.

What we do

We provide comprehensive solutions that help Child Care centers meet nutritional and regulatory requirements.

We Add Value

Through our products, service, consulting and training.

Serving the needs of the Child Care market is very different from restaurants, healthcare and lodging establishments. Regulatory concerns, nutritional requirements and reduced funding are just a few of the issues facing Owners and Directors. Add in the high expectations of parents and staff development and you have the perfect storm of challenges.

PureFUN! is committed to helping you meet these concerns head on. We serve only the Child Care market so all of our solutions are designed to meet Child Care specific challenges. Cost containment, CN requirements and cost effective training/staff development solutions are just a few areas where we add value.

We believe you deserve better.

BEING “BETTER FOR KIDS” MEANS PUTTING THEM FIRST


It means creating a new standard for the Child Care community and embarking on initiatives designed to impact childhood developmental and nutritional issues.

PureFUN! Food/Supplies – Our wide variety of products pleases even the pickiest of kids while, meeting or surpassing all industry standards. Healthy options are available as well as lower sodium, lower sugar and no trans-fat.

PureFUN! University – Curriculum designed to better prepare your staff to deal with developmental, emotional and learning challenges. All training is Bright From The Start approved and covers basic requirements through advanced level concepts.

BEING “BETTER FOR KIDS” STARTS WITH BEING “BETTER FOR YOU”


Our goal is simple…earn and keep your trust. Our pledge is to find better ways to help you be more profitable, deliver superior care and grow your enrollment.

Being “Better for You” means being your Advocate and exceeding your expectations.

Value: The perfect combination of price, selection and service.
Ease: From chicken nuggets to cribs, everything you need from one vendor.
Expertise: “Subject Matter Experts” can help you with: Staff Development, Training and Marketing.
Experience: Over 100 years of combined experience in Child Care and product distribution.

PureFUN! Food/Supplies – Our wide variety of products pleases even the pickiest of kids while, meeting or surpassing all industry standards. Healthy options are available as well as lower sodium, lower sugar and no trans-fat.

PureFUN! University – Curriculum designed to better prepare your staff to deal with developmental, emotional and learning challenges. All training is Bright From The Start approved and covers basic requirements through advanced level concepts. Online training and CDA classes available August of 2015.

“BETTER FOR ALL” MEANS BEING A DRIVING FORCE IN THE CARE AND WELL BEING OF CHILDREN AT HOME AND ABROAD


“Better for All” means being a driving force in the care and well being of children at home and abroad.

We believe that profits should be used to fund initiatives including orphanages, ministry and micro-enterprise.

PROFITS IN ACTION


“Better For Kids.” is a 501c3, non-profit organization established to grow God’s Kingdom and provide love, hope and spiritual renewal.  We serve the needs of refugees, children and the downtrodden through charitable giving, micro-enterprise, youth based programs and infrastructure development.

Unlike standard non-profits or mission-based organizations, Better For Kids uses a combination of stateside and ground teams to amplify the impact of resources.  This means that more money goes to serve the need, not the administration.

Markets


Our Products


Staff Development


Guided by our 4 PureFUN! Pillars, we are building a world-class distribution and supply business that recognizes God’s ultimate ownership and operates under biblical principles

To maximize the impact on kids around the world, we will steward PureFUN! toward profitability and intentionally invest resources in areas that have the most sustainable impact on the lives of kids and those who care for them.

Mission


Empowered Team


  • Everyone's a Learner

    We value training and self-directed learning.

  • Always Hiring the Right Person

    We take as much time as needed to make the right addition to our team.

  • Humble, Honest, Hard-Working, and Smart (H3S)

    We value these 4 qualities above all others.

  • All are Entrepreneurs

    We will act as if we owned the business.

  • Open and Honest Communication

    We will gather regularly, communicate often and not withhold any information.

  • Creative and Fun-Loving

    We enjoy work and each other.

Passion for Excellence


  • Premium Brand Development

    We will always build our brand, never break our brand.

  • Benchmarking

    We will exceed industry standards.

  • Operational Process Improvement

    We will always strive to do better.

  • Innovation

    We will look for new ways to be better.

  • High Customer Retention

    We will make Customers for Life, One at a Time.

  • Commitment to Personal Excellence

    We will push ourselves to improve.

  • Leading Edge Technology & Systems

    We will always evaluate technology to make things better for our customers and our business.

Financial Stewardship


  • Profit Plans (Quarterly / Annually)

    We will plan our revenue and expenses.

  • Gross Profit per Stop / Order

    We know this is core to our overall profitability.

  • Net Profit

    We will strive for the best NP % in our industry.

  • Operational Efficiencies

    We will base our metrics on FTE.

  • Cost Controls

    We will continually look for ways to cut costs both large and small.

  • Charitable Giving

    We will direct maximum money towards our vision.

People & Profits for a Purpose


  • Our Personal World

    Better in Action (BIA) – Team-member based activities and programs that are related to kids and our vision.

  • Our Local World

    Local Atlanta involvement: South Atlanta Bike Shop, Metro Merge, RSS, Whirlwind Missions, among others.

  • Our International World

    Better for Kids (BFK): Overseas support of Mercy Ministries and Orphanages in Africa and the Middle East.

  • Other Areas Involving PureFUN! Team Members are Encouraged for Partnership.

+

Empowered Team


  • Everyone's a Learner

    We value training and self-directed learning.

  • Always Hiring the Right Person

    We take as much time as needed to make the right addition to our team.

  • Humble, Honest, Hard-Working, and Smart (H3S)

    We value these 4 qualities above all others.

  • All are Entrepreneurs

    We will act as if we owned the business.

  • Open and Honest Communication

    We will gather regularly, communicate often and not withhold any information.

  • Creative and Fun-Loving

    We enjoy work and each other.

+

Passion for Excellence


  • Premium Brand Development

    We will always build our brand, never break our brand.

  • Benchmarking

    We will exceed industry standards.

  • Operational Process Improvement

    We will always strive to do better.

  • Innovation

    We will look for new ways to be better.

  • High Customer Retention

    We will make Customers for Life, One at a Time.

  • Commitment to Personal Excellence

    We will push ourselves to improve.

  • Leading Edge Technology & Systems

    We will always evaluate technology to make things better for our customers and our business.

+

Financial Stewardship


  • Profit Plans (Quarterly / Annually)

    We will plan our revenue and expenses.

  • Gross Profit per Stop / Order

    We know this is core to our overall profitability.

  • Net Profit

    We will strive for the best NP % in our industry.

  • Operational Efficiencies

    We will base our metrics on FTE.

  • Cost Controls

    We will continually look for ways to cut costs both large and small.

  • Charitable Giving

    We will direct maximum money towards our vision.

+

People & Profits for a Purpose


  • Our Personal World

    Better in Action (BIA) – Team-member based activities and programs that are related to kids and our vision.

  • Our Local World

    Local Atlanta involvement: South Atlanta Bike Shop, Metro Merge, RSS, Whirlwind Missions, among others.

  • Our International World

    Better for Kids (BFK): Overseas support of Mercy Ministries and Orphanages in Africa and the Middle East.

  • Other Areas Involving PureFUN! Team Members are Encouraged for Partnership.

Core Values


Glorify God

Our ultimate purpose.

Integrity

High ethical and moral standards.

Excellence

What we do, we do well.

Respect

Consideration for the worth of others.

Passion

Committed in heart and mind.

Accountability

Responsible for our actions and accountable to others.

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Latest Blog Post

Health & Safety Training

Online Education Portal: We are proud to partner with ProSolutions Training to offer a comprehensive catalog of online classes! As an industry leader in Child Care education, ProSolutions Training has more than 100 individual courses available in numerous early care, education and human services subject areas. The courses are intended to work in conjunction with our Bright From The Start approved PureFUN! University Roadshow Events. Each PFU Roadshow event is free […]
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